College Guidance That Helps Students Discover Their Best Future

MeetWayne Gonzales

This business was born from my own experience as a parent raising two very different children, each with their own strengths, struggles, personalities, and timelines for growth.

Like many families, we experienced moments of uncertainty. There were seasons filled with questions about motivation, direction, confidence, and how to best support our children as they tried to figure out who they were becoming. I realized quickly that there is no single roadmap that works for every student.

That realization changed everything for me.

I stopped viewing college planning as simply applications, deadlines, and checklists. Instead, I began to see it as a process of helping students build clarity, confidence, and direction while helping families navigate an emotional and high-pressure season with greater calm. Over time, friends, families, and students began seeking my guidance. 

That journey ultimately became My College Finders.